Month: February 2017

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Becoming a Successful Sponsor

Successful participation in any event as a sponsor means getting involved and connecting. You won’t get much attention if you stop after paying a fee and…

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Fractional CMO FAQ

A fractional CMO is a Chief Marketing Officer who doesn’t get hired on full-time. Rather, the fractional CMO acts in a temporary capacity to help the…

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3 Tips for Cause-Based Marketing Campaigns

Connecting with a cause can help boost your brand image and earn customer loyalty. It makes sense that this would help create success for your company when…

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4 Qualities of a Great Fractional CMO

There are a number of reasons for your company to hire a fractional CMO. Perhaps your company needs the immediate help while you look for a…

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5 Qualities of Great Brand Ambassadors

Brand ambassadors are free or paid advocates for your brand. The paid advocates are often either well-known to the masses or trusted in a specific circle….

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5 Technologies That Enhance Experiential Marketing

Experiential marketing has recently risen in popularity, but it isn’t a new approach. What’s making this type of marketing seem so significant today? Any campaign is…

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Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.




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