Month: May 2017

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What’s the Deal with Product Sampling?

Plenty of stores engage in product sampling, so what’s the big deal? Why is product sampling such a successful marketing technique? Is it even as successful…

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Virtual Reality in Marketing

Virtually reality, or VR, uses technology to create a three-dimensional world. People using VR technology feel surrounded in this created world. They can move around in…

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Identify Your Marketing Objectives

You’re ready for a marketing makeover. You know your business isn’t operating at its best, and you want to do better. The first step is recognizing…

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The Right Social Media Platform

Choosing the right social media platform is important to any marketing campaign. You would already think carefully about the location of a brick and mortar store…

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Experiential Marketing: Choosing Metrics

Before you tackle an experiential marketing campaign, consider how you’ll measure your success. Every marketing campaign requires a method of measurement to determine the ROI or return…

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So, What Exactly Is Cause Marketing?

Cause marketing is a mutually-beneficial relationship between a corporation and a nonprofit organization. When carried out successfully, the relationship can offer both increased awareness for the…

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3 Brand Ambassadors Secrets

Brand ambassadors have a special relationship with consumers. They develop a rapport based on trust and authentic recommendations. Brand ambassadors are on social media, spreading the…

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Top Experiential Marketing Mistakes

Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of success….

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Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.



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