Month: July 2017

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Measure Your Success

Some companies shy away from experiential marketing campaigns because they don’t know how to measure your success. Where can you get the ROI for something like…

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Location, Location, Location!

One major idea behind experiential marketing is to bring consumers a unique experience. That means letting them actually taste your product at a festival, for example,…

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5 Ways to Boost Customer Retention

Many companies underestimate the importance of customer retention. Existing customers are likely to spend more than new ones. They’re more likely to make purchases and to…

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Customer Retention (and Why It Matters)

If your brand is looking for ways to grow sales, customer retention may not be at the top of the list. However, without a focus on…

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