Month: August 2017

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Experiential Marketing: Rolling With the Punches

Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. They…

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Experiential Marketing Mistakes

Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done correctly,…

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What is the Engagement Economy?

Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink of…

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6 Brand Sponsorship Trends

From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship are…

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Product Sampling: Ins and Outs

Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It can…

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