Month: October 2017

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Local Marketing

Localizing your marketing is an involved process, but it’s one that pays off. Localizing your business means getting the word out about you and your brand…

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Pop-Ups: An Old Solution to a New Problem

Pop-up marketing is not a new concept. Think of the demos you’ve seen in grocery stores, or of little outdoor holiday markets. Sometimes it’s about not having…

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Experiential Marketing: After the Campaign 

Your experiential marketing campaign immersed consumers in an experience that embodied your brand and left them wanting more.     Now it’s time for the follow-up. Like any good campaign,…

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A Pop-Up for the Holidays

Pop-up stores become especially popular during the holiday season, which lends themed decorations and an opportunity to engage. Pop-ups are meant to find consumers where they…

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3 Ways to Cultivate Brand Loyalty

Brand loyalty depends on customer satisfaction. How can you please your customers enough to make them not only stay but want to share you with the…

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Cultivating the Post-Purchase Experience

Post-purchase consumer care isn’t just for retailers. If you’re a retailer, you might have already heard about paying attention to the post-purchase experience. Especially for online…

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Want to Keep Your Existing Customers? Here are 5 FAQs to Consider

Customer retention doesn’t always get considered as the highest priority of newer business, or even ones that have been around for a while. Sometimes existing customers…

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Passive Marketing for Your Experiential Event

Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, passive…

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Marketing with Instagram Stories

Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand analytics,…

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Influencer Marketing: 4 Mistakes to Avoid

While influencer marketing can yield significant results for your brand, there’s a right way and a wrong way to go about it. An influencer campaign started…

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Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.



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