Month: November 2017

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Oops…Avoid These Experiential Marketing Mistakes

Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing behavior…

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Consumers: Engage Their Senses to Engage Your Business

It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in search…

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How to Plan Successful Marketing Events

A well-orchestrated marketing event can accomplish a number of great things besides simply getting the word out about a new business, a re-branding or a new…

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Ensuring You Are Getting Your Full ROI (and Why It Matters)

If you’re making sure your current clients are happy, then chances are you don’t always have time to research, implement and track the varying marketing campaigns…

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6 Tips for a Successful Experiential Marketing Event 

You’re ready to go after the experiential marketing event that will really get your brand on the map.     But what can you do to ensure success? Here…

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5 Ways to Integrate Sponsors  

Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign.     But there are different ways to do event sponsorship. Just throwing…

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Brand Awareness Metrics 

Brand awareness, as the name implies, is the attention your brand gets. It’s about whether or not people know how you are, and what they know about you.  …

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Integration: At the Intersection of the Real and the Virtual 

Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before.     They’re looking…

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Marketing Habits for Success 

Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers.     It’s exciting, knowing…

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Simplifying Your Marketing

Not all marketing campaigns that garner the most attention are the biggest, most extravagant productions. In fact, exceedingly simple can result in surprising success for your…

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