Month: March 2018

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What Is Marketing Operations & Why Does It Matter?

During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. One thing that has never…

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Process + Planning = Success

You can break down the success of your marketing campaign into the diligent process and planning that precedes it. The formula is a simple one, but…

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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