Brand ambassadors have a special relationship with consumers. They develop a rapport based on trust and authentic recommendations.
Brand ambassadors are on social media, spreading the word to friends and family about products and services they believe in.
Brand ambassadors are an important part of your company’s marketing. Consumers are more likely to trust someone they know, whether in person or online, than an advertisement they hear from an unfamiliar company.
Follow these three golden rules to recruit and keep the right brand ambassador for your business.
1. Look for Someone Who Is Relevant
First of all, spend some time online. Understand what niche your brand occupies and where.
And then research who the major players or influencers are in that field. Look for more than just the amount of followers.
If someone isn’t blogging in your field, they aren’t the right fit no matter how big their following. You want a brand ambassador who is established in a relevant field.
You want someone who people turn to for opinions on products like yours. A good relationship begins on common ground.
Research to make sure you’re connecting with someone who is invested in the same mission.
Though a brand ambassador may not be an official employee of your business, they should be as committed as one, if not more.
Look within your own company as well as your existing customers for people who already know your product and are committed to it.
2. Take Care of Your Brand Ambassadors
Once you’ve found potential brand ambassadors, give them samples of your product or service.
Whether they’re already your customers or they’ve yet to hear about your product, the free samples will give them a chance to try what you’re offering.
And you’ll be able to show them you care about them. Continue with products, and even monetary incentives or store credit.
The relationship between your brand and its ambassadors is intended to be a symbiotic one. To benefit from loyal brand ambassadors, keep in mind that your brand should also promote them.
Alos, you can contribute to your brand ambassador’s image by giving them credit, helping them establish themselves as experts in a particular field.
3. Provide Resources and Training
A brand ambassador provides a kind of customer service, giving consumers an opinion as a product test drive before buying. Brand ambassadors can provide info about the products and answer questions from followers.
They aren’t officially employed, but you should treat them as a part of your business. As an employer, you want to provide your employees with the resources they need to do the best job they possibly can.
For brand ambassadors, this means offering training and resources that will help them increase their following and connect better with their followers.
So, how can you help your brand ambassadors stay informed? Help them with planning and execution.
Give them access to what’s going on within your company, so that they know how to communicate in a way that reflects your company culture.
Learn more about our experiential marketing program and contact us today to help you!
3 Brand Ambassadors Secrets
Brand ambassadors have a special relationship with consumers. Follow these three golden rules to recruit and keep the right brand ambassador for your business.