Author: Sheila Steinmark

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How to Plan Successful Marketing Events

A well-orchestrated marketing event can accomplish a number of great things besides simply getting the word out about a new business, a re-branding or a new…

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Ensuring You Are Getting Your Full ROI (and Why It Matters)

If you’re making sure your current clients are happy, then chances are you don’t always have time to research, implement and track the varying marketing campaigns…

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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Invest in the Planning – Marketing Operations

Marketing Operations Planning 101 Goals and objectives are used to determine the criteria for success and impact marketing channel and tactics. Once the channel and tactics…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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What Is Marketing Operations & Why Does It Matter?

During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. One thing that has never…

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