Author: Sheila Steinmark

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Process + Planning = Success

You can break down the success of your marketing campaign into the diligent process and planning that precedes it. The formula is a simple one, but…

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Emotional Marketing Tips

Human beings tend to make their decisions based more on an emotional drive than a factual one. You might have the best product on the market,…

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3 Ways to Build a Memorable Consumer Experience

Experiential or engagement marketing is all about building the consumer experience. The strategies focus on immersing consumers in your product and engaging their senses. To draw…

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Let’s Talk About Local Marketing

Localizing your marketing is an involved process, but it’s one that pays off. Localizing your business means getting the word out about you and your brand…

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3 Golden Rules of Experiential Marketing Budgets

With more and more brands looking to experiential marketing it’s becoming apparent that this marketing strategy isn’t just a fad; on the contrary, it’s a necessity….

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Running a Successful Experiential Marketing Campaign

When you run an experiential marketing campaign, one of your goals is to allow your consumers to feel completely immersed in your experience. This takes efforts…

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8 Reasons Face-to-Face Interaction is the Key to Experiential Marketing

Experiential marketing, also known as engagement marketing, is called as so because it is an experience which fully engages consumers. They have the opportunity to connect…

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The Pop Up Playbook

It’s no surprise that Pop-Ups have been a hot trend in recent years—they open and close all within a couple of days, speaking to the changing…

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Need a Marketing Makeover? Consider a Fractional CMO  

The fractional CMO is a useful addition to the team when you’re in need of a marketing makeover. Fractional CMOs are less expensive than a full-time CMO and…

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3 Reasons How Experiential Marketing Speaks Millennials Language

When it comes to marketing, many industry experts wrongly believe that millennials are a mythical creature. It’s a falsehood that they are untouchable and those past…

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