Author: Sheila Steinmark

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Let’s Talk About Local Marketing

Localizing your marketing is an involved process, but it’s one that pays off. Localizing your business means getting the word out about you and your brand…

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Experiential Marketing: Rolling With the Punches

Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. They…

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Oops…Avoid These Experiential Marketing Mistakes

Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing behavior…

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Consumers: Engage Their Senses to Engage Your Business

It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in search…

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6 Tips for a Successful Experiential Marketing Event 

You’re ready to go after the experiential marketing event that will really get your brand on the map.     But what can you do to ensure success? Here…

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5 Ways to Integrate Sponsors  

Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign.     But there are different ways to do event sponsorship. Just throwing…

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Brand Awareness Metrics 

Brand awareness, as the name implies, is the attention your brand gets. It’s about whether or not people know how you are, and what they know about you.  …

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Integration: At the Intersection of the Real and the Virtual 

Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before.     They’re looking…

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Marketing Habits for Success 

Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers.     It’s exciting, knowing…

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Simplifying Your Marketing

Not all marketing campaigns that garner the most attention are the biggest, most extravagant productions. In fact, exceedingly simple can result in surprising success for your…

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Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.



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