Category: Branding

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Branding: Your Elevator Pitch

Your brand’s elevator pitch will explain to someone, in the most concise way, the definition of your brand. In it, you have several aspects to address,…

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4 Signs You Need to Rebrand

Maybe you started out with branding that was perfect. It communicated to just the right people in just the right ways, and public perception of your…

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Common Social Media Mistakes

By now, it’s been repeated countless times: you’ve got to be on social media. Social media plays a crucial role in most business plans today. Many…

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Immerse Prospects in Your Brand

When you run an experiential marketing campaign, one of your goals is to allow your consumers to feel completely immersed in your experience. This takes efforts…

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3 Brand Ambassadors Secrets

Brand ambassadors have a special relationship with consumers. They develop a rapport based on trust and authentic recommendations. Brand ambassadors are on social media, spreading the…

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Experiential Marketing in Action: Dove Real Beauty Campaign

The benefits of experiential marketing can be difficult to quantify, but the overall effects are nonetheless obvious. Well-executed experiential marketing campaigns have created some of the…

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Tips for Trade Show Success

Like any other marketing strategy, planning will be key to a positive ROI on your tradeshow investment. Trade shows offer: Opportunities to build brand awareness. Introduce…

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Connecting With Your Customers

It’s more important than ever to create an experience for customers, most of whom are pursuing deeper connections to the brands they interact with. An easy…

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Can You Let Your Brand Go Viral?

Every business owner wants their company to get more attention, more business and more income. In other words, companies want to grow. What this translates to…

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Pop-Ups Advantages and Tips

With pop-ups, you can try out products with consumers or host give-always to create buzz around your company and brand. It’s a great opportunity for trial…

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