Category: Branding

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3 Ways to Cultivate Brand Loyalty

Brand loyalty depends on customer satisfaction. How can you please your customers enough to make them not only stay but want to share you with the…

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4 Ways to Represent Your Brand Accurately

Experiential marketing campaigns can be a great financial move and great fun! But sometimes in the midst of trying to be the most surprising, exciting, fun…

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What is the Engagement Economy?

Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink of…

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6 Brand Sponsorship Trends

From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship are…

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Branding: Your Elevator Pitch

Your brand’s elevator pitch will explain to someone, in the most concise way, the definition of your brand. In it, you have several aspects to address,…

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4 Signs You Need to Rebrand

Maybe you started out with branding that was perfect. It communicated to just the right people in just the right ways, and public perception of your…

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Common Social Media Mistakes

By now, it’s been repeated countless times: you’ve got to be on social media. Social media plays a crucial role in most business plans today. Many…

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Immerse Prospects in Your Brand

When you run an experiential marketing campaign, one of your goals is to allow your consumers to feel completely immersed in your experience. This takes efforts…

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3 Brand Ambassadors Secrets

Brand ambassadors have a special relationship with consumers. They develop a rapport based on trust and authentic recommendations. Brand ambassadors are on social media, spreading the…

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Experiential Marketing in Action: Dove Real Beauty Campaign

The benefits of experiential marketing can be difficult to quantify, but the overall effects are nonetheless obvious. Well-executed experiential marketing campaigns have created some of the…

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