Category: Business and Industrial

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3 Ways to Cultivate Brand Loyalty

Brand loyalty depends on customer satisfaction. How can you please your customers enough to make them not only stay but want to share you with the…

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Cultivating the Post-Purchase Experience

Post-purchase consumer care isn’t just for retailers. If you’re a retailer, you might have already heard about paying attention to the post-purchase experience. Especially for online…

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Want to Keep Your Existing Customers? Here are 5 FAQs to Consider

Customer retention doesn’t always get considered as the highest priority of newer business, or even ones that have been around for a while. Sometimes existing customers…

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Passive Marketing for Your Experiential Event

Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, passive…

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Marketing with Instagram Stories

Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand analytics,…

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Influencer Marketing: 4 Mistakes to Avoid

While influencer marketing can yield significant results for your brand, there’s a right way and a wrong way to go about it. An influencer campaign started…

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Ephemeral Messaging 101

Ephemeral messaging is the umbrella that covers content with a short life span. It’s content that disappears. But wait–– why would you want your content to…

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Fostering and Fighting FOMO

FOMO stands for the “fear of missing out.” Nowadays, with our constant access to the goings-on around us, we see this emotion often. FOMO depends on…

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Experiential Marketing Mistakes

Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done correctly,…

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6 Brand Sponsorship Trends

From sporting events to the music stage, the right sponsorship choice can really put your brand on the map. The ways we think about sponsorship are…

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