Category: Advertising and Marketing

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3 Brand Ambassadors Secrets

Brand ambassadors have a special relationship with consumers. They develop a rapport based on trust and authentic recommendations. Brand ambassadors are on social media, spreading the…

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Top Experiential Marketing Mistakes

Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of success….

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Marketing on a Budget

We don’t all have the money to rent out Times Square for an experiential marketing campaign. But a lower budget doesn’t have to mean less effective….

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Dos and Don’ts of Experiential Marketing

DO Create a Memorable Experience A memorable experience for your consumers requires that you interact and engage with them. Your consumers aren’t there just for you…

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Marketing Quotes to Live By

“Either write something worth reading or do something worth writing.” –Benjamin Franklin This one isn’t expressly about marketing, but it can be useful if you apply…

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Planning Your Mobile Marketing Tour

With warmer weather rolling in and more and more people heading outside to enjoy the coming summer months this is the perfect time to launch a…

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One Size Does Not Fit All

As experiential marketing trends grow along with the widespread use of social media, it’s important to recognize the need for diversified content across different online platforms….

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Avoid These Mistakes in Cause Marketing Campaigns

We’ve explored the huge benefits of implementing a cause marketing strategy in your business, but it’s also important to note the potential problems. Cause marketing can…

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Do I Need a Fractional CMO?

If your company needs a marketing makeover, you may be considering a full-time hire of a chief marketing officer (CMO). However, a new permanent member of…

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Experiential Marketing in Action: Dove Real Beauty Campaign

The benefits of experiential marketing can be difficult to quantify, but the overall effects are nonetheless obvious. Well-executed experiential marketing campaigns have created some of the…

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