Category: Advertising and Marketing

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3 Ways to Cultivate Brand Loyalty

Brand loyalty depends on customer satisfaction. How can you please your customers enough to make them not only stay but want to share you with the…

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Marketing with Instagram Stories

Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand analytics,…

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Influencer Marketing: 4 Mistakes to Avoid

While influencer marketing can yield significant results for your brand, there’s a right way and a wrong way to go about it. An influencer campaign started…

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Ephemeral Messaging 101

Ephemeral messaging is the umbrella that covers content with a short life span. It’s content that disappears. But wait–– why would you want your content to…

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Experiential Marketing Mistakes

Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done correctly,…

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5 Ways to Boost Customer Retention

Many companies underestimate the importance of customer retention. Existing customers are likely to spend more than new ones. They’re more likely to make purchases and to…

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Customer Retention (and Why It Matters)

If your brand is looking for ways to grow sales, customer retention may not be at the top of the list. However, without a focus on…

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Branding: Your Elevator Pitch

Your brand’s elevator pitch will explain to someone, in the most concise way, the definition of your brand. In it, you have several aspects to address,…

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4 Signs You Need to Rebrand

Maybe you started out with branding that was perfect. It communicated to just the right people in just the right ways, and public perception of your…

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6 Top Qualities of an Experiential Marketing Agency

A good experiential marketing agency will help you plan a successful campaign with great results. But how do you know you’re hiring the best agency for…

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