Category: Marketing

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Customer Retention (and Why It Matters)

If your brand is looking for ways to grow sales, customer retention may not be at the top of the list. However, without a focus on…

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Branding: Your Elevator Pitch

Your brand’s elevator pitch will explain to someone, in the most concise way, the definition of your brand. In it, you have several aspects to address,…

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4 Signs You Need to Rebrand

Maybe you started out with branding that was perfect. It communicated to just the right people in just the right ways, and public perception of your…

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6 Top Qualities of an Experiential Marketing Agency

A good experiential marketing agency will help you plan a successful campaign with great results. But how do you know you’re hiring the best agency for…

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Come Prepared: The Fractional CMO

The fractional CMO is a useful addition to the team when you’re in need of a marketing makeover. Fractional CMOs are less expensive than a full-time…

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Experiential Marketing, Kept Simple

Your experiential marketing campaign doesn’t have to be a big blowout event. Not all company budgets will accommodate that kind of spending, and not all expensive…

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Common Social Media Mistakes

By now, it’s been repeated countless times: you’ve got to be on social media. Social media plays a crucial role in most business plans today. Many…

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Mobile Marketing Tour Tips

When creating an experiential marketing campaign, you may consider setting up the event in different locations to target different audiences. You can do this with a…

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Immerse Prospects in Your Brand

When you run an experiential marketing campaign, one of your goals is to allow your consumers to feel completely immersed in your experience. This takes efforts…

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Using Phones in Experiential Marketing

When it comes to experiential marketing, there’s a major unifying factor amongst your potential and current customers alike: that little piece of technology that nearly everyone…

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