Category: Event Marketing

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Passive Marketing for Your Experiential Event

Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, passive…

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4 Ways to Represent Your Brand Accurately

Experiential marketing campaigns can be a great financial move and great fun! But sometimes in the midst of trying to be the most surprising, exciting, fun…

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Product Sampling: Ins and Outs

Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It can…

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Mobile Marketing Tour Tips

When creating an experiential marketing campaign, you may consider setting up the event in different locations to target different audiences. You can do this with a…

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Tips for Trade Show Success

Like any other marketing strategy, planning will be key to a positive ROI on your tradeshow investment. Trade shows offer: Opportunities to build brand awareness. Introduce…

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Enhance Your Events With Social Media

We all know social media is an integral part of the consumer experience today and creating an event hashtag or promoting your event via social accounts…

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Pop-Ups Advantages and Tips

With pop-ups, you can try out products with consumers or host give-always to create buzz around your company and brand. It’s a great opportunity for trial…

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Becoming a Successful Sponsor

Successful participation in any event as a sponsor means getting involved and connecting. You won’t get much attention if you stop after paying a fee and…

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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