Category: Event Marketing

blog-img

A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

Read more
blog-img

Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

Read more
blog-img

5 Mobile Marketing Tour Tips 

When creating an experiential marketing campaign, you may consider setting up the event in different locations to target different audiences.   You can do this with a mobile…

Read more
blog-img

4 Critical Checkpoints for Trade Show Planning

As with all marketing strategies, planning is crucial to a positive ROI (return on investment) and successful trade show event. In this earlier post we talked…

Read more
blog-img

How to Plan Successful Marketing Events

A well-orchestrated marketing event can accomplish a number of great things besides simply getting the word out about a new business, a re-branding or a new…

Read more
blog-img

Let Product Sampling Up Your Marketing Game

Research has proven that consumers are more likely to buy products if given the chance to sample them first. Naturally, if you just say your product…

Read more
blog-img

A Pop-Up for the Holidays

Pop-up stores become especially popular during the holiday season, which lends themed decorations and an opportunity to engage. Pop-ups are meant to find consumers where they…

Read more
blog-img

Passive Marketing for Your Experiential Event

Don’t be fooled by the name. “Passive marketing” doesn’t mean that you get to sit back and watch the customers magically roll in. In fact, passive…

Read more
blog-img

4 Ways to Represent Your Brand Accurately

Experiential marketing campaigns can be a great financial move and great fun! But sometimes in the midst of trying to be the most surprising, exciting, fun…

Read more
blog-img

Product Sampling: Ins and Outs

Product sampling can help you introduce a new product to your customers. You’ve probably seen it in action in a range of brick-and-mortar shops. It can…

Read more

Learn about experiential marketing from a seasoned pro! Provide your info and I’ll share  my insights and knowledge.

Privacy Policy




×