Category: Experiential Marketing

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Experiential Marketing: Rolling With the Punches

Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. They…

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Oops…Avoid These Experiential Marketing Mistakes

Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing behavior…

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Consumers: Engage Their Senses to Engage Your Business

It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in search…

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How to Plan Successful Marketing Events

A well-orchestrated marketing event can accomplish a number of great things besides simply getting the word out about a new business, a re-branding or a new…

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6 Tips for a Successful Experiential Marketing Event 

You’re ready to go after the experiential marketing event that will really get your brand on the map.     But what can you do to ensure success? Here…

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Experiential Marketing: After the Campaign 

Your experiential marketing campaign immersed consumers in an experience that embodied your brand and left them wanting more.     Now it’s time for the follow-up. Like any good campaign,…

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4 Ways to Represent Your Brand Accurately

Experiential marketing campaigns can be a great financial move and great fun! But sometimes in the midst of trying to be the most surprising, exciting, fun…

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Experiential Marketing: Rolling With the Punches

Experiential marketing is about interaction. It brings consumers to a better understanding of your brand. How so? The same way you learn about anything new. They…

Read more
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Experiential Marketing Mistakes

Avoid these common mistakes for a more successful experiential marketing campaign. Misunderstanding Your Audience A successful experiential marketing campaign targets a specific audience. When done correctly,…

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What is the Engagement Economy?

Look at the capabilities that surround us today. Technology has made information available on just about every subject. People can compare products in the blink of…

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