Category: Experiential Marketing

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Experiential Marketing: Choosing Metrics

Before you tackle an experiential marketing campaign, consider how you’ll measure your success. Every marketing campaign requires a method of measurement to determine the ROI or return…

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Top Experiential Marketing Mistakes

Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of success….

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Dos and Don’ts of Experiential Marketing

DO Create a Memorable Experience A memorable experience for your consumers requires that you interact and engage with them. Your consumers aren’t there just for you…

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One Size Does Not Fit All

As experiential marketing trends grow along with the widespread use of social media, it’s important to recognize the need for diversified content across different online platforms….

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Experiential Marketing in Action: Dove Real Beauty Campaign

The benefits of experiential marketing can be difficult to quantify, but the overall effects are nonetheless obvious. Well-executed experiential marketing campaigns have created some of the…

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Experiential Marketing was Made for Millennials

Millennials, characterized as young adults born between 1980-2000, are the largest and most diverse generation in the U.S. population and their spending power is growing rapidly….

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Create a Memorable VIP Experience

Looking for a way to dazzle consumers while using the experiential marketing strategy? Hosting a VIP hospitality event is an excellent opportunity to showcase your brand…

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Maximize Your Sponsorship Strategy

As experiential marketing continuously proves to be the most attractive marketing strategy for consumers, organizations have new opportunities to highlight their brands in exciting and innovative…

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Why Should I Choose Experiential Marketing?

With all the marketing strategies based on getting your name out there and talking “at” your customers, it’s easy to forget that people buy emotionally. But…

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Pop-Ups Advantages and Tips

With pop-ups, you can try out products with consumers or host give-always to create buzz around your company and brand. It’s a great opportunity for trial…

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