Category: Experiential Marketing

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6 Top Qualities of an Experiential Marketing Agency

A good experiential marketing agency will help you plan a successful campaign with great results. But how do you know you’re hiring the best agency for…

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Experiential Marketing, Kept Simple

Your experiential marketing campaign doesn’t have to be a big blowout event. Not all company budgets will accommodate that kind of spending, and not all expensive…

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Mobile Marketing Tour Tips

When creating an experiential marketing campaign, you may consider setting up the event in different locations to target different audiences. You can do this with a…

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Immerse Prospects in Your Brand

When you run an experiential marketing campaign, one of your goals is to allow your consumers to feel completely immersed in your experience. This takes efforts…

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Using Phones in Experiential Marketing

When it comes to experiential marketing, there’s a major unifying factor amongst your potential and current customers alike: that little piece of technology that nearly everyone…

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What’s the Deal with Product Sampling?

Plenty of stores engage in product sampling, so what’s the big deal? Why is product sampling such a successful marketing technique? Is it even as successful…

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Experiential Marketing: Choosing Metrics

Before you tackle an experiential marketing campaign, consider how you’ll measure your success. Every marketing campaign requires a method of measurement to determine the ROI or return…

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Top Experiential Marketing Mistakes

Not Establishing Measurable Success Indicators You may enter into experiential marketing with broader, less specific objectives. However, any marketing campaign should have specific indications of success….

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Dos and Don’ts of Experiential Marketing

DO Create a Memorable Experience A memorable experience for your consumers requires that you interact and engage with them. Your consumers aren’t there just for you…

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One Size Does Not Fit All

As experiential marketing trends grow along with the widespread use of social media, it’s important to recognize the need for diversified content across different online platforms….

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