Category: Marketing Operations

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The Right Social Media Platform

Choosing the right social media platform is important to any marketing campaign. You would already think carefully about the location of a brick and mortar store…

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Connecting With Your Customers

It’s more important than ever to create an experience for customers, most of whom are pursuing deeper connections to the brands they interact with. An easy…

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5 Qualities of Great Brand Ambassadors

Brand ambassadors are free or paid advocates for your brand. The paid advocates are often either well-known to the masses or trusted in a specific circle….

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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Invest in the Planning – Marketing Operations

Marketing Operations Planning 101 Goals and objectives are used to determine the criteria for success and impact marketing channel and tactics. Once the channel and tactics…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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What Is Marketing Operations & Why Does It Matter?

During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. One thing that has never…

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