Category: Marketing Strategies

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Customer Retention (and Why It Matters)

If your brand is looking for ways to grow sales, customer retention may not be at the top of the list. However, without a focus on…

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The Right Social Media Platform

Choosing the right social media platform is important to any marketing campaign. You would already think carefully about the location of a brick and mortar store…

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So, What Exactly Is Cause Marketing?

Cause marketing is a mutually-beneficial relationship between a corporation and a nonprofit organization. When carried out successfully, the relationship can offer both increased awareness for the…

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Marketing on a Budget

We don’t all have the money to rent out Times Square for an experiential marketing campaign. But a lower budget doesn’t have to mean less effective….

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Avoid These Mistakes in Cause Marketing Campaigns

We’ve explored the huge benefits of implementing a cause marketing strategy in your business, but it’s also important to note the potential problems. Cause marketing can…

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Connecting With Your Customers

It’s more important than ever to create an experience for customers, most of whom are pursuing deeper connections to the brands they interact with. An easy…

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Free Sample Do’s and Don’t’s

Do Experiment with Giving out Free Samples! The free sample method is tried and true. Companies have been using it for a long time, and the…

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3 Tips for Cause-Based Marketing Campaigns

Connecting with a cause can help boost your brand image and earn customer loyalty. It makes sense that this would help create success for your company when…

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5 Qualities of Great Brand Ambassadors

Brand ambassadors are free or paid advocates for your brand. The paid advocates are often either well-known to the masses or trusted in a specific circle….

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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