Category: Marketing Strategies

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What Is Marketing Operations & Why Does It Matter?

During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. One thing that has never…

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A Fractional CMO? Tell Me More!

If you want to grow your business, having an experienced CMO (Chief Marketing Officer) is crucial. A CMO can create finely-tuned marketing strategies, discover new opportunities…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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Emotional Marketing Tips

Human beings tend to make their decisions based more on an emotional drive than a factual one. You might have the best product on the market,…

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Let’s Talk About Local Marketing

Localizing your marketing is an involved process, but it’s one that pays off. Localizing your business means getting the word out about you and your brand…

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Oops…Avoid These Experiential Marketing Mistakes

Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing behavior…

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Consumers: Engage Their Senses to Engage Your Business

It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in search…

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Ensuring You Are Getting Your Full ROI (and Why It Matters)

If you’re making sure your current clients are happy, then chances are you don’t always have time to research, implement and track the varying marketing campaigns…

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Integration: At the Intersection of the Real and the Virtual 

Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before.     They’re looking…

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Marketing Habits for Success 

Marketing has many possibilities today that weren’t around ten years ago. There are all kinds of new tools to help you connect with consumers.     It’s exciting, knowing…

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