Category: Marketing Trends

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Integration: At the Intersection of the Real and the Virtual 

Brands are using live streaming capabilities more and more. The expectation from consumers is an experience more heavily integrated with technology than ever before.     They’re looking…

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Old School Methods for New School Marketing

Marketing has taken on some major structural changes over the last few decades, often making it difficult for businesses to keep up. Technology especially is changing…

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Pop-Ups: An Old Solution to a New Problem

Pop-up marketing is not a new concept. Think of the demos you’ve seen in grocery stores, or of little outdoor holiday markets. Sometimes it’s about not having…

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Marketing with Instagram Stories

Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand analytics,…

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Influencer Marketing: 4 Mistakes to Avoid

While influencer marketing can yield significant results for your brand, there’s a right way and a wrong way to go about it. An influencer campaign started…

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Ephemeral Messaging 101

Ephemeral messaging is the umbrella that covers content with a short life span. It’s content that disappears. But wait–– why would you want your content to…

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Virtual Reality in Marketing

Virtual reality, or VR, uses technology to create a three-dimensional world. People using VR technology feel surrounded in this created world. They can move around in…

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The Right Social Media Platform

Choosing the right social media platform is important to any marketing campaign. You would already think carefully about the location of a brick and mortar store…

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Marketing on a Budget

We don’t all have the money to rent out Times Square for an experiential marketing campaign. But a lower budget doesn’t have to mean less effective….

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Free Sample Do’s and Don’t’s

Do Experiment with Giving out Free Samples! The free sample method is tried and true. Companies have been using it for a long time, and the…

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