Category: Marketing Trends

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Marketing with Instagram Stories

Instagram stories are much like Snapchat. It’s a type of ephemeral messaging, meaning the messages are brief and have a short lifespan. With the brand analytics,…

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Influencer Marketing: 4 Mistakes to Avoid

While influencer marketing can yield significant results for your brand, there’s a right way and a wrong way to go about it. An influencer campaign started…

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Ephemeral Messaging 101

Ephemeral messaging is the umbrella that covers content with a short life span. It’s content that disappears. But wait–– why would you want your content to…

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Virtual Reality in Marketing

Virtual reality, or VR, uses technology to create a three-dimensional world. People using VR technology feel surrounded in this created world. They can move around in…

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The Right Social Media Platform

Choosing the right social media platform is important to any marketing campaign. You would already think carefully about the location of a brick and mortar store…

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Marketing on a Budget

We don’t all have the money to rent out Times Square for an experiential marketing campaign. But a lower budget doesn’t have to mean less effective….

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Free Sample Do’s and Don’t’s

Do Experiment with Giving out Free Samples! The free sample method is tried and true. Companies have been using it for a long time, and the…

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3 Tips for Cause-Based Marketing Campaigns

Connecting with a cause can help boost your brand image and earn customer loyalty. It makes sense that this would help create success for your company when…

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5 Qualities of Great Brand Ambassadors

Brand ambassadors are free or paid advocates for your brand. The paid advocates are often either well-known to the masses or trusted in a specific circle….

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What Is Marketing Operations & Why Does It Matter?

During my 20+ years in the marketing industry, trends have come and gone on the importance and relevancy of Marketing Operations. One thing that has never…

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