Category: Sponsorship

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Consumers: Engage Their Senses to Engage Your Business

It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in search…

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5 Ways to Integrate Sponsors  

Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign.     But there are different ways to do event sponsorship. Just throwing…

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3 Tips for Cause-Based Marketing Campaigns

Connecting with a cause can help boost your brand image and earn customer loyalty. It makes sense that this would help create success for your company when…

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Marketing Decisions Based on Math…

Where should you spend your marketing dollars? Does one sponsorship opportunity provide a better return then another? Sponsoring an event, concert tour or sports properties isn’t…

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