Not all marketing campaigns that garner the most attention are the biggest, most extravagant productions. In fact, exceedingly simple can result in surprising success for your brand.
Marketing boils down to communication, and at the end of the day, consumers want to feel like they’re part of the conversation. So here are three tips for keeping it simple, while still yielding big results.
Avoid information dumps.
Your message is already at risk of getting lost, simply by being released into the ocean of marketing that consumers are constantly wading through.
Considering this context, information overload is one of the worst things you can do to your brand.
Consumers don’t have the patience for too much information. They need something simple and clear, a message they can listen to without their eyes glazing over.
Give them a simple call to action, just one thing they can do. If you could ask consumers to do just one thing, what would it be?
The important thing is to get them interacting with your brand. There are many ways they can do that, so consider just one and make this the message of your campaign.
Know why consumers visit your site or store.
It may be time to reorganize. If you’re an events venue, for example, people most likely visit your website hoping to get access to your events. Having your calendar right on your landing page is a sign that you know your consumers.
They don’t want to wade through your mission statement and details about your space. They want to get what they came for, and if you accomplish that, they’ll know that’s what they can rely on you for.
The same thing goes for a brick and mortar store, or an experiential marketing event. Know your consumer. If you already have a primary draw, capitalize on that. Make it easy for them to get what they came for.
If you haven’t established that already, understand your own brand and what you want to provide consumers primarily.
The main message here: make it easy for them. Don’t give them unnecessary work to get what they want, or what you want to sell them.
Keep your messaging consistent.
You want your consumers to recognize you. To have a strong, memorable identity, you have to keep it simple.
Give your consumers something easy to remember, and stick with it. There’s a time and a place for rebranding, but it isn’t at the start of every single marketing campaign.
Maybe you use different wording or change the format depending on the platform you’re using, but the overall image of your brand should be the same.
The harder you make it on yourself, trying to add different layers to create a more complicated image, the harder you make it for your consumers to recognize you.
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Simplifying Your Marketing
Marketing doesn’t have to be complicated. Simplify your message and your approach to achieve even better result than what a complicated and extravagant campaign could produce.