Marketing fads come and go, but experiential marketing isn’t going to be yesterday’s news. Why? Because as humans, our emotions drive most of our purchasing […]
read moreConsumers: Engage Their Senses to Engage Your Business
November 27, 2017
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It’s no surprise consumers today are bombarded with branding messages from seemingly countless digital channels — social media, newsfeeds, display ads, video and even in […]
read moreEnsuring You Are Getting Your Full ROI (and Why It Matters)
November 22, 2017
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If you’re making sure your current clients are happy, then chances are you don’t always have time to research, implement and track the varying marketing […]
read more5 Ways to Integrate Sponsors
November 20, 2017
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Sponsors can contribute as a useful, and sometimes necessary, component of your experiential marketing campaign. But there are different ways to do event sponsorship. Just […]
read moreBrand Awareness Metrics
November 17, 2017
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Brand awareness, as the name implies, is the attention your brand gets. It’s about whether or not people know how you are, and what they know […]
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