What Is a Fractional CMO (or VP of Marketing)?
Companies often bring in expert consultants for IT, finance and HR needs. Many small to mid-sized organizations are finding it beneficial to use the same on-demand model for marketing.
Marketing should be a broad set of strategic disciplines and processes that drive immediate and long-term growth. Often, companies are distracted by operational realities, which hinder efforts to focus on big-picture marketing strategies and their execution.
A fractional Chief Marketing Officer:
- Brings executive-level expertise and a fresh perspective.
- Analyzes current branding and marketing strategies and identifies strengths and weaknesses.
- Develops innovative, strategic solutions using best practices gained from a variety of experiences.
- Partners with the executive team, provides leadership to the in-house marketing team and oversees proper execution.